The business
YAICHI brings together Japanese food, beauty, healthcare, household, kitchen, lifestyle, character and seasonal products within a multi-category shopping environment.
The platform combines product commerce with themed campaigns, individual store areas, membership functions, customer information and content related to Japanese shopping and lifestyle. Its structure supports both customers looking for a particular item and visitors browsing across categories, brands or seasonal themes.
Project focus
The project needed to organize a large and varied catalogue without making the customer experience feel fragmented.
Unlike a conventional brand store, the platform required multiple levels of navigation connecting major product categories, individual merchants or store areas, product pages, promotional campaigns, customer accounts, wish lists and supporting information.
It also needed to communicate the relationship between Japanese sellers, product availability and the Hong Kong customer experience.
Our role
Pui Lun Li (Jan) led the complete e-commerce website project, including platform planning, marketplace structure, information architecture, user experience, interface direction, category organization and implementation.
The work focused on translating a complex commercial model into a navigable customer-facing platform. This included defining how customers would move between broad categories, individual store areas, promotional content and specific products.
The products, promotions and merchants shown on the live platform are managed by the operator. The platform may have continued to develop after the original website project.
How the work was approached
A layered category system was developed to organize products across food, beauty, health, household, lifestyle and other major shopping areas.
The platform allows customers to discover products through categories, themes, promotions, brands and individual store areas rather than relying on one browsing method.
Promotional pages and themed campaigns were incorporated alongside conventional shopping functions, supporting seasonal activity and more editorial product discovery.
The website structure was designed to accommodate continuing catalogue growth, additional merchants, new promotions, customer functions and changing product availability.
What was delivered
Project gallery
Captures of the live platform, stored as local project assets.
The completed outcome
The completed project established a full e-commerce marketplace capable of organizing a large catalogue and connecting multiple forms of product discovery within one customer experience.
Visitors can explore major categories, browse individual store areas, search for products, access themed campaigns, review product information and use standard customer and shopping functions within one platform.
The result was a scalable digital foundation capable of supporting continuing product additions, new merchants, changing campaigns and the broader development of the YAICHI shopping ecosystem.
The live website may have been modified since the project was completed.